Content Guidelines

How to write for digital HS2 services.

Everyone in our HS2 family should speak with one voice to our many audiences.

There are three elements to HS2’s verbal identity: Plain English, Tone of Voice and Editorial style

We always want to communicate in a clear and concise way so that everyone understands who we are and what our message is. We also need to ensure that all our communications are consistent and easily recognisable as coming from HS2 Ltd.

This section is designed to help you when writing on behalf of HS2 Ltd. It covers the tone of voice and types of language that will identify your communications as coming from HS2 Ltd, as well as editorial style guidance to help you keep all the details consistent.